This document contains an overview of Change Sciences data and insights for pharmaceutical web sites. We show how pharma sites compare to each other, and compare to other industries as a group. We look at usability, extent of engagement, and the sites’ likelihood to compel visitors to take actions such as purchasing a medication or talking to a doctor. The document also shows the correlation between a good user experience with business impact, and discusses a key UX problem pharma sites have in common.
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