Research on refresh, with a new point of view of humans and humanity.
Humans and technology are co-evolving. We create technology to drive change, but then it ends up changing us in unexpected ways. All these changes can be difficult to detect and even more difficult to predict. How do we make change visible? Research with a twist. Research that recognizes how humans and technology commingle in unexpected ways.
The future of research is probably not going to be found in an airless conference room or colorless clickstream data. For research to untangle our messy, tech-infused lives, we have to flash forward and frankly, get a little weird. All of our next-gen research methods combine quantitative and qualitative in unexpected ways. Playful and participatory, inclusive and intimate, vivid and visionary—we draw on the following traditions to decipher clues about the future.
- Emotion-sensing tech
- Data ethnography
- Cognitive behavioral therapy
- Expressive therapy
- Speculative design
Mixed methods make magnificent futures. Research sparks innovative ideas, uncovers hidden opportunities, and identifies strengths and weaknesses. Over the past decade, we've mixed and matched many, many methods for maximum success.
- Ethnographic research
- Diary studies
- Online surveys
- Usability testing
- Social media sentiment analysis
- Interactive studies
- Analytics and data analysis
Yes, it's true and it's going to change how you do research. We've incubated a new research platform called SoundingBox that works at the intersection of emotional, contextual, and behavioral data. See SoundingBox.com for more.
Make Change Visible
Whether you're trying to untangle a Gordian knot of inputs, get an outside point of view, or simply reveal new insights, we're here to help.