Understand the emotional layer of experience.
Humans and technology are co-evolving. We create technology to drive change, but then it ends up changing us in unexpected ways. All these changes can be difficult to detect and even more difficult to predict. How do we make change visible? Research with a twist. Research that recognizes how humans and technology commingle in unexpected ways.
The future of research is probably not going to be found in an airless conference room or colorless clickstream data. For research to untangle our messy, tech-infused lives, we have to flash forward and frankly, get a little weird. All of our next-gen research methods combine quantitative and qualitative in unexpected ways. Playful and participatory, inclusive and intimate, vivid and visionary—we draw on a combination of emotion-sensing technology, ethnographic interviews, and .
Using our proprietary affective layering method, empathy labs get at physical, perceptual, and social layers of emotion with a combination of emotion-sensing technology and ethnographic research. Studying emotion is not easy or obvious, so we've developed our own methods to get at the deeper emotional connections between people and products. Ask us about biometric analysis, emotional laddering, object investigations and data diaries.
Timeframe: 1 month
The emotional relationship we have with technology can be uncovered using offer all manner of design research. From our perspective, mixed methods make for magical insights.
- Ethnographic research
- Diary studies
- Online surveys
- Usability testing
- Social media sentiment analysis
- Interactive studies
- Analytics and data analysis
We've incubated a new research platform called SoundingBox that works at the intersection of emotional, contextual, and behavioral data. Yes, it's true and it's going to change how you do research. See SoundingBox.com for more.
Make Change Visible
Whether you're trying to untangle a Gordian knot of inputs, get an outside point of view, or simply reveal new insights, we're here to help.