Our open research projects and our client work creates a deep understanding of how technology can contribute to well-being and how we can develop more positive experiences.

We observe behaviors, document emotions, prompt interactions, and spark discussions to uncover which aspects of technology have the highest positive impact. Our interdisciplinary team creates new ways of understanding people in all their complexity to uncover hidden insights and new opportunities.

Recent in-house research projects and client work explores the nuances of emotion, behavior, and design.

People experience technology holistically. They don't remember the color of a button, a great snippet of copy, or even a product image. They remember the feeling they take away. When that feeling is positive, it is the start of a meaningful relationship. Designing happiness means creating experiences that produce lasting positive emotion.