what we do

Positive Technology

We're growing a new field—the intersection of psychology, neuroscience, HCI, and affective computing.

The Manifesto

Research and Strategy

Our approach goes beyond usability, helping teams discover concrete ways to enhance pleasure and purpose through design.

Working with Us


Chemistry is our platform and process for capturing, comparing and understanding how people experience technology.

Chemistry 101

Book some time to learn about our latest research or talk about your project.