Experience matters.

For 15 years we have been working with some of the biggest brands online to improve how people experience the digital world.

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Great experiences start by understanding people in context.

Why Context Matters

What We Do


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User research and strategy for startups, enterprises and agencies. Through a blend of laboratory research, data science and behavioral psychology we provide services to improve the experience of apps and web sites on every type of device.

Our Services

How We Are Different


Industry leadership

We've helped reshape how entire industries such as banking approach customers online through our insights.

Highly quantitative

We're comfortable with numbers, measuring everything we can while being true to individuals.

We're innovating

Our platform for measuring user experience sets the standard for blending qualitiative and quantitiatve in UX.

Going native

We are passionate about field research. Our interviewers have 10+ years of experience.

Get to Know Our Data


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Get to Know Us


Founder Pamela Pavliscak shares some of our data on how technology impacts human happiness.

What We're Working On


Creating new knowledge motivates us. Besides the work we do through our services, we publish reports in a variety of industries. These include healthcare, travel, e-commerce, non-profits, and banking and money.

We write and speak on various topics, including data and user experience, mobile and touch, how technology impacts human happiness, and UX theory and practice.

Book some time to learn about our latest research or talk about your project.