We help organizations of all kinds make technology more human.

Positive Technology

We're helping to create a new field at the intersection of psychology, neuroscience, HCI, and affective computing.

The Manifesto

Research and Strategy

We use a hybrid approach to uncover deep insights about emotions, behaviors, and expectations.

Working with Us

Chemistry Set™

Chemistry Set is our platform for capturing, comparing and understanding how people experience technology.

Discover Chemistry

Book some time to learn about our latest research or talk about your project.