Make it Matter
Technology that changes things, that makes a difference, is human-centered.
For 15 years we have been helping organizations understand why apps work and why they don’t.
Along the way we've helped reshape how digital research and strategy gets done, by creating new ways to measure how people experience technology. This has evolved into framework we call Chemistry™.
How We Work
We listen to your goals, and suggest ways to get the feedback you need from your customers. We collect the data and analyze it to discover your strengths and opportunities. We do this through a range of services.
Who Works with Us
Enterprises
A major TV network suspected that the concept of live TV was on the wane. Through a series of user experience tests on several brand sites and in a number of contexts, the network was able to better understand expectations and prompt more people to watch live.
Startups
Could a startup geared toward makeup make a difference in the world? That's what we set out to learn by interviewing influencers at the cross-section of entrepreneurship, sustainable brands, and style. The end result was a site that combined commerce with caring.
Agencies
Getting bloggers, journalists, and activists to set aside their cynicism, and tell us what they really thought of one of the world's biggest banks was a challenge brought to us by one of our agency partners. The end result was a communications strategy that spanned multiple platforms.
What We're Working On
Generating new knowledge is what motivates us. Besides the work we do through our services, we publish reports in a variety of industries. These include healthcare, travel, e-commerce, non-profits, and banking and money.
We write and speak on various topics, including data and user experience, mobile and touch, how technology impacts human happiness, and UX theory and practice.
