Change Sciences offers our financial services customers the option to subscribe to all of our reports for a given year at a much reduced price. Subscription benefits include the following.
- More than half off the cover price for each report
- Coverage of most consumer and SMB LOBs
- Inclusion of your site in the data set at no additional cost
- A full two hour briefing with every report
- Unlimited follow-up Q and A
In 2012 we will issue the following reports.
| Title | Description |
| Financial Services Social Media and Community 2012 |
Best practices and trends for use of social media and community on financial services sites. Discover which sites are doing what, and doing it well. |
| Personal Financial Management Online 2012 |
Go beyond online banking with best practices and trends for tools and technologies aimed at giving consumers greater financial control. |
| Bank Web Sites 2012 |
Benchmarks and best practices for bank sites, focused on cracking the code of the financial services home page, other top-level landing pages, and product pages. Discover which sites are most trustworthy and persuasive. Learn which sites have the highest success rates and satisfaction for product discovery and selection. |
| Mortgage Web Sites 2012 |
Benchmarks and best practices for bank and other major mortgage servicer web sites. Compare success rates and effort for product discovery and selection (rate quote). Learn which sites are easiest to navigate, are the most trustworthy and the most persuasive. |
| Investing, Saving and Retirement Web Sites 2012 |
Benchmarks and best practices for investing and savings, comparing approaches on banks and other financial services sites. Compare success rate and effort for product discovery and selection. Discover which sites are most trustworthy and persuasive. |
| Bank Small Business Web Sites 2011 |
Benchmarks and best practices for bank small business web sites. Learn which sites do the best job communicating about small business products and services. Discover which sites are the most trustworthy and persuasive. |
| Online Account Opening 2012 |
Benchmarks and best practices on the current state of the art of online account opening. A two-part study blending methodologies to provide an apples-to-apples comparison of the entire process and critical end-user insights. |
Inside Online Banking 2012 |
Learn proven techniques for implementing the core features of online banking like bill pay, transfers and transaction reporting in a way that reduces annoyances and builds trust. |
| Multi-Screen Banking 2012 |
Detailed benchmarks and best practices evaluation of banks’ current multi-screen offering, from mobile apps, to the iPad, to the mobile web. |
Experience Benchmarking
Change Sciences 2012 benchmarking reports are based on a rigorous blend of methodologies and proprietary technology to offer the most detailed coverage possible.
New for 2012, Change Sciences UX Live™ reports are based on our new UX Live experience benchmarking technology. UX Live is an online usability and user experience testing tool specially designed for user experience benchmarking. It allows for quantitative comparison of user task execution across sites. UX Live makes it possible to see which sites are easiest to use, most informative and persuasive based on the interactions and feedback of real users interacting with sites.
Also new for 2012, Change Sciences UX Expert™ process makes it possible to perform benchmarks and identify best practices in areas hard to reach through other methodologies. This includes critical areas like benchmarks and best practices for multi-screen device proliferation, social media, social media support, and personal financial management trends.
In addition to these two new report types, we will continue to deploy our game-changing Kantuit™ simulation benchmarking technology. Kantuit is a powerful tool for comparing how people experience highly interactive processes like OAO.
Experience Benchmarking Metrics
Our reports contain metrics that enable the following.
- Learn which sites are easiest to use.
- Discover which sites are trusted most by consumers.
- Learn which sites are best at supporting product discovery, selection, and account opening.
- Discover where users have trouble on your site as they attempt to complete key tasks.
- Hear the voices of real users through verbatim responses not just on your site, but on your competitors' sites.
- See the real impact on experience of features like video, value-added content, and social media presence.
- Learn what the competition is doing in critical areas like mobile, social media, and personal financial management and get our take on who is doing what well.
Contact us for more information on how your organization can subscribe.