What We Do

The Right Tool for the Right Job

You'll notice that some of our services have the word "experience" attached to them. We like the word because it neatly describes what we're after when we're planning and making web sites: a good user experience.

We think web sites don't really have much meaning besides the experience people have of them. Understanding how users see, read, interact and think is what it's all about. To do it well is not easy. But when it all comes together, amazing things happen.

So what do we do? We help web teams succeed by giving them the tools they need to create good user experiences.

Information Architecture

Information architecture is the discipline of creating user-centered web sites. To our way of thinking, information architects should play the same role on web projects that traditional architects play when a house (or skyscraper) gets built. Learn more about how we think about information architecture.

Usability Testing

Usability testing is the art and science of seeing how people experience web sites (and other interactive applications). Use it to find out where users get stuck and why they do. Learn more about how usability testing works and why it has gone from a nice-to-have to a must-have.

User Experience (UX) Surveys

Go deeper on user preferences, expectations and opinions. Gather usability-style data with large sample sizes (what you need for opinion research). But unlike old-fashioned surveys, UX Surveys with Kantuit Online™ make it possible to show users web sites, let them interact with the sites, and ask them questions about their experience while the experience is happening. Learn more about how user experience surveys can help you find out what users want.

UserExperience (UX) Benchmarking

What makes one web site better than another? The user experience that each provides, of course. But how do you measure it and compare it? Kantuit UX Compare™ is a revolutionary technology and process that makes it possible to compare how people experience web sites quantitatively and qualitatively. Get the skinny on how we do it.

Questions and More Questions

Q: Do you do visual design?

A: Absolutely! But we don't think of it as anything that can be separated from the other work we do. Because real web design isn't just look and feel. In fact it mostly isn't.

We think good design is driven from a deep understanding of human cognitive and physiological abilities.

Q: Why do companies hire you?

A: Companies hire us because they want somebody on the outside to evaluate where they stand when planning or executing changes to an interactive technology. It might be an intranet portal or a site with a million visitors a day.

They want somebody who has a deep understanding of their industry as well as deep knowledge of the limits and possibilities of current interactive technologies.

We think they like how easy it is to work with us too.

Q: How are you different from everyone else out there who builds web sites?

A: Building web sites is easy. Building them right is hard. Why? Because a lot of things can go wrong along the way.

A web site is not just HTML. It is a complex reflection of the people who work on it and the assumptions we make about who will use it. We help you get these assumptions right and translate them into pages and processes that work.