Inside Small Business Banking

Benchmarks and Best Practices for Increasing Enrollments and Adoption

Often thought of as low margin due to the level of service they demand relative to deposits, small business customers have been neglected by banks. Servicing small business customers online has the potential to improve margins, but only if the bank offers a level of online service that small business customers find useful. With only 30% of sites providing a way for small business users to produce meaningful financial reports, most banks are not up to par with what small business customers need.

• Sites Evaluated: 10
• The Top Three Sites Overall: Bank of America, Washington Mutual and Wells Fargo