The Consumer Experience of Auto Insurance Web Sites
Benchmarks and Best Practices
Traditional carriers are beginning to catch up to direct-to-consumer players. This 70 page report looks at the current state of the art of online auto insurance, comparing 17 carriers for effort, usability, content quality, persuasiveness, the use of social media and more.
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Sites Evaluated: 17
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The Top Three Sites Overall: The Hartford, Liberty Mutual, Progressive