The Consumer Experience of Retirement and Investing Web Sites

Good Online Experience Will Curb Negative Economic Trends

Along with owning a home, retirement is the biggest financial goal most Americans have. The Web is the best thing to happen to retirement and investing (for consumers and for firms) in a long time. However, the sites of most financial services firms continue to underperform. The top savings goal tool has 7.0 times less data entry and 2.2 times fewer usability problems than the average.

• Sites Evaluated: 15
• The Top Three Sites Overall: Charles Schwab, T. Rowe Price and Wells Fargo