The Consumer Experience of Pharmaceutical Web Sites
The State Of The Art of Informing and Persuading
The 67 page report details what consumers currently experience as they attempt to learn about a medication and a condition on 15 top prescription medication sites. We document current best practices for content, look and feel, video, and presenting patient programs and tools.
-
Sites Evaluated: 15
-
The Top Three Sites Overall: Lipitor, Seroquel, Ambien CR