The Consumer Experience of Mortgage Lender Web Sites 2011
Benchmarks and Best Practices
Having a handful of calculators or a few content articles about the homebuying process is no longer a viable strategy for mortgage lender web sites. A handful of sites have raised the bar with new tools that help the prospect learn about homebuying while gathering information about the offer, positioning the lender as a trusted partner throughout the homebuying process.
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Sites Evaluated: 12
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The Top Three Sites Overall: Bank of America, Chase, PNC