The Consumer Experience of Home Equity Web Sites 2011

Benchmarks and Best Practices

Home equity web sites have not evolved at the pace of other financial services sites. Sites ramping up their home equity presence are poised to take market share by supporting rate shoppers and positioning the firm as a trusted partner. Key areas of improvement include communicating clear and concise offers and optimizing the online application process. Learn what makes the top performers stand out and the ways most sites leave significant business on the table.

• Sites Evaluated: 10
• The Top Three Sites Overall: Wells Fargo, Citizens Bank, Bank of America