10 Best Practices Shaping the Future of Online Financial Services

Summary Reports

Based on eight years of intensive research, we identify 10 current best practices that will shape online financial services throughout 2011. Relevant to national, regional and community banks, the research fact sheet is a summary of the detailed 43 page report. Coverage includes current best practices for navigation and interaction design, mobile, online account opening, cross-sell, branding, the use of social media, and video. Firms that dominate the next decade will cultivate two complimentary traits: authenticity and customer empowerment.

• Sites Evaluated: 76
• Sites Mentioned: 19