Financial Services Web Sites 2010

Demonstrating Value and Customer Experience

Good online customer and prospect experience is the cornerstone of online marketing. This is all the more true in financial services where products and services are largely viewed as commodities by consumers and where consumer trust and established brand value are at an all time low. Throughout 2010, and more than ever before, customers will be won, lost and kept based purely on the quality of their experience online.

• Sites Evaluated: 22
• The Top Three Sites Overall: Ally, ING Direct, Capital One